Masterclass overview
Why should you develop a personal brand?
Do you have a favourite brand? A difficult question to answer as the likelihood is you have more than one. Why do we have favourites brands we know and love? Brands make very powerful emotional and life long connections with us that are never forgotten. With personal brand you have the opportunity to make a powerful connections with others.
What is the best way to create a personal brand?
You discover how to develop your own brand image to elevate you on your career journey. You will explore who you are in the branding world, your own personal style, learn about the tools to manage the branding process, a communication style and plan to support your brand image, and how to grow that image.
What will you achieve at the end of this Masterclass?
You are a brand. Who you are and what you offer is your brand. It does not matter which industry you belong to, you always have a brand that comes to define you. In this class, you will develop your personal brand much like how organisations and celebrities market and popularise their brands.
You will learn about a variety of proven strategies of successful marketers. Use a structured approach to think about what you want your brand to represent and how you want to approach the delivery of this confident and magnetic brand.
How will you measure success?
- Understand your personal style to apply to your brand.
- Learn to build credibility and trust by living your brand.
- Take advantage of best practice guidelines to design your brand.
- Define your expertise so you incorporate it into your brand.
- Identify your brand promise to express yourself within your brand.
- Formulate your branding strategy in line with your career objectives and brand promise.
- Use a number of proven strategies to market yourself.
- Learn which approaches work for your brand longevity.
Who benefits from this Masterclass?
We designed this masterclass for anyone eager to develop their creative and higher order thinking skills. You may be a school-leaver, apprentice, student, or graduate, in a job or looking for a job where personal image matters. Alternatively, an entrepreneur who is building their image with stakeholders.
How will you manage your motivation?
You study at your convenience at your own pace. As you move through the class lessons, be inspired to complete each lesson by monitoring the progress tracker to oversee your class achievement.
Your e-workbook includes all assignments, information, instructions, tasks and further reading contained in one place. Plus with each lesson being a video, you get to study in an easy and consistent manner. Complete your study of the class material to obtain your certificate.
You decide on the best learning approach which works for you.
Select from On-Demand or Live Tutor.
