Business Acumen Skills 10 – Enterprising Writing

The Fundamentals of Business Writing

What will I learn?

What is business writing? It requires a different type of writing where you communicate clearly and persuasively with colleagues, customers, clients, and stakeholders. Whether you are writing an email, report, proposal, presentation, or even an instant chat message, good business writing skills help you get achieve your aim and the result you want.

Also, you will enhance your credibility and reputation as someone who knows what they are talking about.

Lesson plan

  • Introduction
  • 4 C’s of Writing
  • Word Agreement
  • Active & Passive Voice
  • Practical Language
  • Writing Mechanics
  • Editing & Proofreading
  • Writing Structure
  • Headlines & Copy
  • End Note
Number of lessons
8
Duration
Approx : 8 hours
Category
Communication skills
Certificate issued
Yes

199.00 (inc VAT) for 90 days access.

How would you like to purchase this masterclass?

All our masterclasses are available as self-paced on-demand e-learning, tutor led training or flexible group licensing for your whole business or team.

199.00 (inc VAT) for 90 days access.

Get instant access to this course now using this option.

Would you like to book a live tutor led course?

We offer access to our courses with flexible group licensing. Get in touch and we'll tell you more.

Masterclass overview

What is it about a good story?

We all love a good book, a great play or a fantastic movie and what makes them great is excellent writing. Although business writing is different it has the same purpose, to inform and influence. You will examine how to develop and use writing skills in numerous scenarios, both within a business and with external 3rd parties. 

Why is smashing business writing structure important?

You will determine how to structure, write and proofread your work, make writing clear and concise, apply writing skills to real situations using the various nuances of tone and syntax for different professional settings.

What will you achieve at the end of this Masterclass?

Writing for business requires a different overlay from writing per se. Being an articulate business communicator is key to career success. All careers require skilled business writing on some level. So you will appreciate the structure, mechanics and delivery of business writing in this class. 

You will synthesise information into crisp, coherent statements your audience can understand quickly. You will master tools and techniques to be able to write faster and more effectively. After this class you will feel able to deliver polished business writing.

How will you measure success?

  • Understand and explain the basics of writing in the business world.
  • Interpret the structure and meaning of words in sentences for maximum effect.
  • Learn how to simplify and play with language to bring clarity to your intended audience.
  • Organise and apply writing tools to your delivery.
  • Implement effective editing and proof-reading techniques. 
  • Design and modify your writing structure.
  • Determine regular activities for enhancing your writing skills.
  • Appreciate the value of excellent well-written communication.

Who benefits from this Masterclass?

We designed this masterclass for anyone keen on improving their business writing skills. You may be a school-leaver, apprentice, student, graduate, in a job that where business writing is key or an entrepreneur looking ti impress their team and stakeholders with clear and succinct business writing.

How will you manage your motivation?

You study at your convenience at your own pace. As you move through the class lessons, be inspired to complete each lesson by monitoring the progress tracker to oversee your class achievement. 

Your e-workbook includes all assignments, information, instructions, tasks and further reading contained in one place. Plus with each lesson being a video, you get to study in an easy and consistent manner. Complete your study of the class material to obtain your certificate.

You decide on the best learning approach which works for you. Select from On-Demand or Live Tutor.

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